Following thorough research into the business's background, it's now time for the sketching phase. I decided to begin with a handwriting style, aligning it with the essence of HOELING HOPS. Throughout the process, I experimented with various paper textures, designs, and drawings to ensure I select the most fitting and suitable option for the brand.

Moving on to the digitizing part, I began transforming the sketches into digital format. During this phase, I had the opportunity to play around with different colors and see how they interacted with the mock-ups. It was a fun and creative process to explore the visual possibilities and find the most appealing combinations for the final design.